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The Social Media Jam: Why Too Many Choices Leave Us Feeling Stuck

Summary by AIER
There’s a famous experiment involving jams. Not problems, and not what old people call music, but the third thing: sweetened and thickened fruit spreads. The experiment famously showed that at some point having additional choices is overwhelming, and actually appears to make people worse off. There were actually three studies, though for some reason the “jam experiment” is the most famous. Study 1: Jam Selection Experiment The experiment was con…

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AIER broke the news in on Wednesday, March 26, 2025.
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