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Rihanna & A$AP Rocky Walk the Blue Carpet at ‘Smurfs’ Movie Premiere in Brussels

  • On June 28 in Brussels, Rihanna, a nine-time Grammy-winning producer and voice of Smurfette, attended the film's world premiere on the blue carpet.
  • Prompted by Belgian comics artist Peyo’s Smurfs creation, Rihanna produced the film and voices Smurfette—the movie debuts in the U.S. on July 18.
  • The Manneken Pis statue was dressed as No Name Smurf, and Grand-Place hosted Smurf-themed events with blue decorations; Rihanna’s Chanel outfit took 840 hours to make, highlighting the city's themed celebrations.
  • Following the premiere, Brussels hosted weekend-long Smurf-themed events with blue-decorated buses and train cars, boosting local tourism and city pride.
  • Beyond Brussels, the Smurfs franchise, created by Belgian artist Peyo, prepares for its U.S. debut on July 18, highlighting its Belgian origins and global expansion.
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The singer lends her voice to Smurfette in the new animated production.

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elle.fr broke the news in on Saturday, June 28, 2025.
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