The Sidra De Asturias PDO Launches Its Summer Campaign: Local Flavor with Pride and Lots of Sparkle.

The Regulatory Council of the Asturian Cider PDO (DOP) hosted the official launch of its new summer campaign—with the aroma of apples and the desire for summer. And it's not just another one. Under the slogan "You can tell when it's an Asturian apple," the initiative seeks to differentiate itself from other natural ciders, build loyalty among its loyal fans, and conquer new palates that have yet to discover... Origin