US EditionThe Rise of Niche Newsletters: How B2B Advertisers Are Winning with Micro-Audiences
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The Rise of Niche Newsletters: How B2B Advertisers Are Winning with Micro-Audiences
For years, the B2B marketing playbook leaned heavily on scale. Reach out to too many business publications. Aim for your message to catch the eye of the decision-maker who often gets lost in irrelevant content. It felt efficient on spreadsheets, but the reality? Engagement is dropping. Ad blindness is rising. It feels like our budget is disappearing into thin air. Marketing leaders, you felt it. The frustration of diminishing returns, the challe…
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