The Rendez-Vous Chain of Stores Brought Russian Celebrities to Courchevel to Celebrate Its Anniversary. You Already Understand What Happened Next, Right? Comparisons to a “Naked Party”, Social Media Cancellations, Denunciations and Even a Fire

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Rendez-Vous, a chain of clothing and footwear stores, celebrated its anniversary on a grand scale, bringing “brand friends” from among Russian celebrities to Courchevel. This expensive PR tour angered social media users, State Duma deputies, pro-government media and activists. Brand is reproached for wasting money, and even in an “unfriendly” country, while the participants in the war with Ukraine “shed blood for the well-being of the Russian pe…