US EditionThe Relatability Trap: How Social Media Sells a Corporate Fantasy - Tra i Leoni
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The Relatability Trap: How Social Media Sells a Corporate Fantasy - Tra i Leoni
Reading time: 4 minutes For most of us, the era of blind trust in social media is over. We pride ourselves in thinking nothing on the internet can fool us anymore, we are aware of ads and scams, and we navigate the web more consciously than we used to. However, the ‘net always seems to be one step ahead in finding ways to trick us, leaving us disappointed for being dim-witted enough to still believe that anything online might be genuine. Thi…
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