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The Real Business of the Self-Employed Is in Customers over 55 Years of Age: They Concentrate 60% of Consumption
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The segment of the population aged 55 or older (which has come to be called silver economy) already concentrates 60% of consumption in Spain. At least, according to a report by the business school EAE Business School. So, for self-employed people and SMEs linked to sport, health or leisure, ageing ceases to be just a demographic challenge and becomes a market with real spending capacity. The study notes that those over 55 exceed 17 million peopl…
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