Apple to Raise iPhone, MacBook and iPad Prices as Tim Cook Confirms Impact of Global Chip Shortage

Apple to Raise iPhone, MacBook and iPad Prices as Tim Cook Confirms Impact of Global Chip Shortage

Apple is set to raise prices across its iPhone, MacBook and iPad ranges as chief executive Tim Cook confirms the impact of a global chip shortage is driving sustained cost pressures that are now feeding directly into retail pricing decisions across Apple's product line. With shortages of memory and storage chips still unresolved, Cook said Apple has been left with little choice but to respond to escalating supply chain costs, despite efforts to …

Tim Cook Confirms Apple Price Hikes Coming, iPhones Could Rise by More Than $200

Apple CEO Tim Cook told The Wall Street Journal that price increases across Apple's product lineup are unavoidable this year because memory costs are continuing to rise. The company hasn't decided yet which devices will be affected or the extent of the increase. The Wall Street Journal estimates that base-model iPhones could see prices go up by more than $200.Cook described the current situation with memory prices as the worst he has seen in his…

iPhones Could Get More Expensive, Says Tim Cook

Apple could raise the price of its iPhones in the near future, because of rising component costs. It has affected every smartphone brand. Not just the components, but also the shipping and logistics have become more expensive. Tim Cook, the current CEO of Apple, in a recent interview said that prices increase could be unavoidable. There is a global shortage of memory components driven by excess demand of chips from the AI (artificial intelligenc…