US EditionThe price of not activating
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How much will be invested in activating the sponsorship? This question is as important for the sponsor as it is for the sponsored party. Activation is the largest payment a property can receive. A good activation: Promotes the sports property (club, league, athlete, etc.) Attracts the interest of potential sponsors Develops new counterparties for the sponsored party Justifies the return when negotiating a renewal The joint development of actions…
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