If you are like a ship I visited a few days ago, you are likely sitting on hundreds of well-selling products right now where a 50 cent or one dollar increase would go completely unnoticed by customers but would add real dollars to the bottom line by the end of the year. Not a dramatic margin overhaul — just a quiet, deliberate look at what you’re charging versus what the product is actually worth to the person buying it. That gap exists in almos…
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