Published 17 days ago • loading... • Updated 17 days ago

Tropicana Twister encourages Malaysians to multiply kindness via new The Shout Group film

Summary by Campaign Brief Asia

This Ramadan and Raya, Tropicana Twister, in a new campaign from The Shout Group, is on a mission to inspire Malaysians to multiply kindness through its ‘Gandakan Kebaikan Bersama Tropicana Twister’ (Double Your Goodness with Tropicana Twister) campaign. This initiative was conceived to spread joy through simple yet impactful acts of kindness and generosity.

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WeAreTheCity

The Power of Kindness

During training, participants will sometimes admit to having an arch-rival who they absolutely can’t stand. A colleague who rubs them the wrong way or completely frustrates them. At this point, I usually ask them if they’re up for a challenge. After I get a hesitant head nod, I jump in and say “OK, great, here’s your assignment: For the next 2 weeks your job is to treat that person as if they are your buddy, your friend, your mate.” I explain th…

17 days ago

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