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The Paradox of Choice: Why Having More Choices Makes Us Unhappy?

More options, more unhappiness: the invisible trap of abundance! At Azteca Quintana Roo we tell you about how the excess of options generates anxiety and less satisfaction, a phenomenon known as the paradox of choice. Psychologist Barry Schwartz explains that, in a world of endless alternatives – from jams to couples in apps–, choosing becomes complicated, causing persistent doubts and regret. A study by Sheena Iyengar showed that before 24 flav…
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More options, more unhappiness: the invisible trap of abundance! At Azteca Quintana Roo we tell you about how the excess of options generates anxiety and less satisfaction, a phenomenon known as the paradox of choice. Psychologist Barry Schwartz explains that, in a world of endless alternatives – from jams to couples in apps–, choosing becomes complicated, causing persistent doubts and regret. A study by Sheena Iyengar showed that before 24 flav…

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Azteca Quintana Roo broke the news in on Tuesday, January 6, 2026.
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