US EditionThe NFL Doesn't Care About Bad Bunny Backlash Because They Reportedly Want To Reach Latino Audience
The NFL defends booking Bad Bunny to boost its Latino and global fanbase, targeting a U.S. Latino population of over 70 million, despite political criticism.
- On Feb. 8, the NFL will host Bad Bunny at the Super Bowl halftime show in Santa Clara, and Commissioner Roger Goodell defended the booking, saying the league is confident in the show.
- Marissa Solis says the NFL targeted Latino fans to expand relevance, noting `It is a community of more than 70 million people here in the U.S.... so it was very important for us to ensure that we were relevant.`
- Bad Bunny, Benito Antonio Martínez Ocasio, was Spotify's top-streamed artist in 2025 and his sixth album topped Billboard for four weeks, while Javier Farfan, entertainment and brand marketing consultant, ensured cultural authenticity.
- Conservative groups responded with planned counterprogramming, and league security officials and DHS assistant secretary Tricia McLaughlin said they are coordinating for fan safety, noting 'Those who are here legally and are not breaking other laws have nothing to fear.'
- The decision ties into the NFL's international expansion plans as the league played seven games in five cities and will add Australia in 2026, while some owners warned it might complicate the pending media deal with ESPN for a 10% stake.
13 Articles
13 Articles
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Bad Bunny Causes Uproar from Conservatives
Famed rapper and singer Bad Bunny is slated to perform during the half time show at this year’s Super Bowl. Due to the musician’s negative statements and sentiments toward America and the current Trump administration, many Americans have voiced their opposition to this announcement. And just like clockwork, covert accusations of racism are surfacing from self-righteous reporters. The Hollywood Reporter published an article this week suggesting t…
The NFL Doesn't Care About Bad Bunny Backlash Because They Reportedly Want To Reach Latino Audience
The NFL apparently doesn’t care about the Internet backlash over Bad Bunny. For the past few months, outraged fans have voiced their displeasure over the Puerto Rican superstar being named the Super Bowl halftime performer because he has no English-language songs. NFL commissioner Roger Goodell has publicly defended Bad Bunny’s selection as the Super Bowl halftime show and has refused to back down amid calls to remove Bad Bunny from performing. …
In front of the Super Bowl Donald Trump rages over Green Day and Bad Bunny, some demand more "American values". And the NFL? Can't be impressed by the criticism. The league has other things in mind.
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