US EditionPaul Foster of Atomic Matter on Reading the Room
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Paul Foster of Atomic Matter on Reading the Room
A specialist in healthcare advertising since 2010, Paul has led creative departments in Milan and London. This includes senior roles at Sudler (now VML), Saatchi Wellness and BBH, before he co-founded and became ECD of Atomic Matter. Originally a copywriter on household consumer brands, Paul fell into healthcare after taking a branding brief for a medical device. We spent two minutes with Paul to learn more about his background, his creative ins…
The New Wave: 2nd Wave Artists Just Joined Atomic - Atomic Music
Every week, the energy gets stronger. The Atomic platform is building something big, a new home for independent artists, authentic sound, and loyal fans looking for something real. From folk-rock and grunge to powerhouse vocalists and political punk, this is where discovery of independent Australian music happens. More than just streaming, Atomic is a movement. Fans stream. Artists get paid. Charts are influenced by real plays, not algorithms. A…
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