Bottega Veneta’s First Design Director, Edward Buchanan, Steps Into the Campaign Spotlight

Bottega Veneta’s First Design Director, Edward Buchanan, Steps Into the Campaign Spotlight

By Karissa Mitchell ·Updated May 30, 2025 In a poetic full-circle moment, Edward Buchanan appears in Bottega Veneta’s latest campaign, and it’s more than a cameo, it’s a reclaiming of legacy. For those who know the archives, Buchanan is not just another face in the frame. He was Bottega’s first-ever design director, laying the foundation for the brand’s early design codes during the 1990s and early 2000s. Before the runway hype and A post shared…

The New New Bottega: Unpacking The Early Hints At Louise Trotter’s Vision

Julianne Moore and Vicky Krieps sported Louise Trotter’s first official designs for Bottega Veneta at the Cannes Film Festival, with the first campaign of its new era launching this week.