US EditionData Analytics and Privacy: What SME Retailers Need to Know?
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Data analytics and privacy: What SME retailers need to know?
Retailers are harnessing data analytics to boost sales and customer experience, but with great power comes great responsibility. Vanessa Leite outlines how SME retailers can unlock the benefits of analytics tools while staying on the right side of New Zealand’s privacy laws. Data analytics has become essential in today’s digital world. Nearly any business can now gain insights into their customers’ preferences by analysing the data generated thr…
In the current context, where the speed of change and competitiveness are greater than ever, small and medium-sized enterprises (SMEs) need to adapt to survive and grow. It is no longer just a question of digitizing processes, but of understanding a new business paradigm where three fundamental pillars emerge as keys to success: Automation, Building on... The entry The new ABC of the SME: automate, base on data and connect with customers aparece…
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