The Most Beloved Campaign Returns: Coca Cola with Names Is Back

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The proper names return to the Coca-Cola packaging. A decade after the “Share a Coke” campaign (“shares a Coca-Cola”) was out of great relevance among Mexican consumers, the beverage giant gives it new airs, in the midst of the widespread slowdown in consumption in Mexico. The multinational refresher seeks to create a connection with its consumers with this customization of cans and packaging of its flagship brand. “Something as simple as sharin…

Revista Merca2.0

Factuality

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The “Share a Coca-Cola” campaign comes back after 10 years. Photo: Antonio Miranda After a decade, Coca Cola brings back one of its most beloved consumer campaigns: Share a Coca Cola, also known as Share a Coke, famous for personalizing its cans and bottles with names and phrases that generate emotional closeness. The original campaign was born 15 years ago in Australia, with a simple but innovative idea: to replace the iconic brand logo with it…