US EditionIs A Roblox Movie Possible After Minecraft's Success?
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The Minecraft Movie, Roblox Ads, and the future of marketing
The Minecraft Movie and Roblox’s new ad partnership with Google are reshaping how brands think about gaming. Albane Prioux, who has worked on virtual strategies for L’Oréal and Tommy Hilfiger, unpacks it all. Two major developments this week reinforced the evolving role of gaming and virtual worlds in brand strategy. A Minecraft Movie earned $163 million on opening weekend, despite a rocky trailer debut and mixed reviews. Roblox and Google’s n…
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