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How Maine Actress Became Local Celebrity as 'The Marden's Lady'

Karmo Sanders enriched Maine theater for decades as an actress, writer, and mentor, influencing students and community members across multiple states, officials said.

Summary by WMTW
Karmo Sanders, who performed in countless theater productions, became a Maine icon by playing the bargain-hunting Birdie Googins in Marden's television commercials. Sanders, 74, died Saturday at her Scarborough home.

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WCSH broke the news in Portland, United States on Wednesday, October 29, 2025.
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