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Brad Binder's Verdict on KTM's Major Investment Announcement

  • KTM announced a major investment by Indian firm Bajaj Auto on Thursday, marking a key moment in the company's restructuring process.
  • This investment follows KTM's financial struggles in 2024, including entering self-administration due to massive debts and a 30% revenue decline last year.
  • Despite challenges, KTM's motorsports division remained mostly unaffected, with rider Brad Binder calling the investment 'super-important' ahead of the British MotoGP at Silverstone.
  • Bajaj has extended loans totaling €566 million to support KTM and its holding company, Pierer Mobility, in which it currently owns a 49.9% share, while the Austrian insolvency court is set to issue its final decision in early June.
  • The funding completed KTM's restructuring and may stabilize the company, though it is unclear if this investment signals a true turnaround or only extends KTM's financial uncertainty.
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der Standard AT broke the news in Vienna, Austria on Tuesday, May 20, 2025.
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