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The internet made me do it: Branding in the age of virality

Summary by The Reynolds Center
What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online?
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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The Reynolds CenterThe Reynolds Center

The internet made me do it: Branding in the age of virality

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online?

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The Reynolds Center broke the news in on Wednesday, May 14, 2025.
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