US EditionThe Impact of Generative Ai in Sport – Uses & Perspectives
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Generative artificial intelligence (generative AI) revolutionizes many sectors, and the world of sport does not escape this transformation. If it arouses as much enthusiasm as questions, it is today at the heart of the fan experience, team performance strategies, and content produced around sport. The study published in July 2025 by the Capgemini Research Institute, entitled "Beyond the Game: The new era of AI-powered sports engagement", highlig…
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