US EditionThe Holiday Marketing Funnel is Evolving. Here’s How. - Basis Technologies
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The Holiday Marketing Funnel is Evolving. Here’s How. - Basis Technologies
Holiday shopping habits are changing so fast that, for advertisers, crafting campaigns can feel like trying to hit a moving target. Frustrating as these shifts may be for marketers and media planners, their emergence marks an evolution in the marketing funnel that’s critical for advertisers to understand. As platforms increasingly blur the line between browsing and buying, traditional shopping patterns—such as the gradual build from early resear…
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