How Argentina Became a War Laboratory for Prices Between Soft Drinks

Código San Luis - Periódico en línea

Factuality

Ownership

The rivalry between Pepsi and Coca-Cola is one of the most well-known business confrontations worldwide. Since the early 20th century, both companies have fiercely competed to dominate the soft drinks market, waging a battle that goes beyond sales and extends to advertising, innovation and brand identity. Although Coca-Cola first emerged in 1886, Pepsi was born in 1893 and, over the years, developed aggressive campaigns to gain ground. One of th…

Revista Merca2.0

Factuality

Ownership

The company Refres Now, owner of the Manaus brand, added to its portfolio in Argentina Cunnington and Neuss for 70 million dollars. In 2024, Coca-Cola and Pepsi concentrated more than 70% of the Argentine market of soft drinks. The price of a Coca-Cola of 2.25 liters is 4,400 Argentine pesos (3.3 dollars), more than double that of Cunnington. In Argentina, the market of carbonated drinks has been dominated for decades by two giants: Coca-Cola an…