Buying pre-prepared foods, ignoring the price per kilo, or throwing away edible parts: these are seemingly insignificant actions that, added together, make the supermarket bill skyrocket. There's a calculation that few consumers make before reaching the supermarket checkout: the silent sum of small decisions repeated week after week. It's not the big choices that determine the impact on the family budget, but the accumulation of seemingly insign…
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Buying pre-prepared foods, ignoring the price per kilo, or throwing away edible parts: these are seemingly insignificant actions that, added together, make the supermarket bill skyrocket. There's a calculation that few consumers make before reaching the supermarket checkout: the silent sum of small decisions repeated week after week. It's not the big choices that determine the impact on the family budget, but the accumulation of seemingly insign…