US EditionThe Hidden Cost of Pulling Back Ads Amid Tariffs - Teikametrics
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The Hidden Cost of Pulling Back Ads Amid Tariffs - Teikametrics
Many e‑commerce sellers facing Trump’s steep new China tariffs are tempted to slash marketing spend to protect razor‑thin margins. Indeed, industry data show major Chinese retailers like Temu and Shein cutting U.S. digital ad budgets (Facebook, Instagram, TikTok, Snap, etc.) by ~20–30% on average after tariff hikes. But even well‑intentioned cuts can backfire badly. A sudden ad pull‑back risks losing hard-won visibility and growth momentum. E‑c…
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