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Top Teikametrics News

Finance · United States

US-China trade truce could bring relief for Nebraska farmers, but uncertainty persists

50% Center coverage: 12 sources

"The 90-day pause is good, the bringing down the tariff rates, that's a positive thing."See the Story

Tariffs · United States

The Hidden Cost of Pulling Back Ads Amid Tariffs - Teikametrics

Many e‑commerce sellers facing Trump’s steep new China tariffs are tempted to slash marketing spend to protect razor‑thin margins. Indeed, industry data show major Chinese retailers like Temu and Shein cutting U.S. digital ad budgets (Facebook, Instagram, TikTok, Snap, etc.) by ~20–30% on average after tariff hikes. But even well‑intentioned cuts can backfire badly. A sudden ad pull‑back risks losing hard-won visibility and growth momentum. E‑c…Read Article

Boston, Massachusetts · Boston

New Data: Amazon Marketplace Category Benchmarks (+ 2025 Strategies) - Teikametrics

How did Amazon category performance shift in 2024—and what should advertisers watch for in the months ahead? Our latest analysis offers a category-by-category view of how ROAS, CPC, CVR, and AOV evolved across the Amazon marketplace in 2024. The goal: help advertisers better understand how shifts in competition, consumer behavior, ad opportunities, and more are influencing key performance metrics. Inside the Report Our category-focused report bu…Read Article

Introducing the Digital Advertiser's Playbook 2025: Maximize Performance with First-Party Data

That’s why we’re excited to announce the release of our Digital Advertiser’s Playbook 2025 – your comprehensive guide to thriving in a privacy-first world with a focus on first-party data strategies and Conversions APIs (CAPI). Why This Playbook Matters Now According to our recent press release, Tealium customers are achieving up to a 25% increase in return-on-ad-spend (ROAS) through our CAPI integration capabilities. At a time when every market…Amazon See the Story

How One TikTok Post Launched an Entire Ecommerce Brand – And What You Can Learn From It - Teikametrics

The Power of TikTok for Ecommerce Growth When most people think about launching a product, they imagine months (or even years) of planning, branding, and marketing before ever making a sale. But in today’s fast-paced world of social media-driven commerce, that timeline is shrinking—drastically. For Kate, the founder of Reb Relief, it took just one viral TikTok video to transform a simple prototype into a full-fledged business. With 1.2 million v…TikTok Read Article

Recover Lost Funds as an Amazon 1P Vendor

Teikametrics and Carbon6 Expand Partnership for Amazon Vendors As a 1P Amazon vendor, you work hard to maintain your business. But despite your best efforts, it’s likely that you’re losing money to Amazon chargeback fees, shortages, and accruals. Learn how to potentially recover these lost Amazon funds – it’s easier than you think! Carbon6 is Teikametrics’ Partner in Amazon Lost Funds Recovery and Deduction Management Many vendors aren’t aware t…Business · United States Read Article

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