The Great Unclicking: How AI Is Redefining Student Recruitment In Higher Education

The Great Unclicking: How AI Is Redefining Student Recruitment In Higher Education

Higher education marketing has long relied on a familiar playbook: develop an impressive website, optimize for search engines, produce engaging content, and guide prospective students through carefully designed digital funnels. Universities have fiercely competed for visibility in a crowded digital marketplace where student attention is both limited and highly sought after. Yet these established strategies are rapidly becoming outdated, reminisc…