The Future of Tourism by 2040 According to Google and Deloitte: More Diverse, Digital, and Decentralized

The global tourism industry is entering a new phase of profound transformation. This is revealed by an ambitious study conducted by Deloitte in collaboration with Google, which projects global tourism scenarios through 2040. Based on the analysis of more than 90,000 data points, decades of tourism statistics, and billions of Google searches, the report offers a strategic overview of how source markets, destinations, and traveler profiles will ev…