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‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing

Summary by Digiday
Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.

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‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing

Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.

·New York, United States
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BizToc broke the news on Monday, October 5, 2026.
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