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The Forever 21 Case and Its Strategy Behind Corporate Resilience
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Forever 21 shows that resilience is not only resisting crises, but learning from mistakes, adapting its business model and maintaining the coherence of its brand identity. Each relaunch incorporates operational and marketing improvements. Digital strategies are essential in the retail sector. Forever 21, the fast fashion brand recognized for its youthful style and accessible prices, is back under the spotlight. Its history that has been marked b…
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