US EditionThe First 90 Days as a CMO: Info-Tech Research Group Publishes Framework for Early Wins and Long-Term Growth for Marketing Leaders
- Info-Tech Research Group published 'The First 90 Days as a CMO' on June 3, 2025, in Toronto to support new marketing leaders.
- The resource responds to the average four-year CMO tenure and the high pressure they face to deliver quick impact amid unclear expectations.
- Info-Tech identifies several major obstacles for CMOs, such as a disconnect from the overall business direction, ineffective teamwork across departments, and limited trust from senior executives.
- The phased approach in the resource offers proven frameworks to balance quick wins with building a foundation for long-term brand growth and strategic vision.
- Addressing these challenges early equips CMOs to establish credibility and sustainable marketing influence despite the role’s volatility and intense demands.
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The First 90 Days as a CMO: Info-Tech Research Group Publishes Framework for Early Wins and Long-Term Growth for Marketing Leaders
By combining practical advice with real-world insights, Info-Tech Research Group's recently released resource empowers CMOs to step confidently into one of the most high-pressure roles in the C-suite. With only four years on average in the role, CMOs face pressure…
·Helena, United States
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