The fight for the block 'M'

The fight for the block 'M'

The block ‘M’ is every advertiser’s dream come true — easily reproducible with decades of national brand recognition. Beginning as an award for athletic achievement, the Michigan ‘M’ has graced athletes’ chests for over a century, dating back to the 1888 football team. Emblazoned on varsity jackets, it quickly became a symbol of the best of the best among Wolverines athletes and grew into a national brand under Athletic Director Don Canham in th…