The European Brand that Resurrects to Compete with the Cheapest Cars

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While the German market is experiencing a historical contraction as a result of the surge in prices, Dacia succeeds in increasing its prices while at the same time boosting its sales. Decrypting a paradox, according to Jato Dynamics figures. Rising prices... but still competitive at the Dacia? In a car market where prices of new vehicles jumped by 40% on average between 2019 and 2024, Dacia did not escape the trend. According to JATO Dynamics da…

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When Renault made the decision to acquire the Romanian firm Dacia, which hardly sold units outside its borders, and turned it into its low cost brand, no one could imagine the huge success it was going to have from the marketing of Logan, in 2004. Although its cars are no longer as cheap as when in that year it could buy that model for about 6,000 euros, today the Sandero, leader of sales in several European countries, including Spain, and sever…