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Spotify and Liquid Death Create a Music-Streaming Urn That Will Rock Your Afterlife
The $495 urn streams custom Spotify playlists via Bluetooth and is limited to 150 units sold exclusively through Liquid Death's U.S. online store.
- Available now, Liquid Death and Spotify launched the Eternal Playlist Urn, a limited edition product priced at $495 with only 150 units available in the US.
- Liquid Death, known for stunt marketing, sold 10 empty Ozzy Osbourne cans for $450 each last year, continuing its morbid branding with the new Eternal Playlist Urn.
- The urn is a plastic 7-inch-by-11.4-inch vessel with a Bluetooth speaker built into the lid, weighs 2.4 lbs, uses USB-C charging, and connects to compatible devices.
- Spotify added the Eternal Playlist Generator to its mobile app, asking questions like `What's your eternal vibe?` and using listening history to create playlists featuring Sabrina Carpenter and Bruno Mars.
- As a collector's item, the Eternal Playlist Urn is marketed more for display than storing cremains, while observers call it an odd, jokelike stunt fitting Liquid Death's morbid style.
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Leaning Left2Leaning Right0Center4Last UpdatedBias Distribution67% Center
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C 67%
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