US EditionThe end of platform dependence: Why advertisers must diversify now – Intelligent CXO
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The end of platform dependence: Why advertisers must diversify now – Intelligent CXO
US President Donald Trump has threatened to ban TikTok in the US, unless the Chinese-owned company sells its US operation. At the start of April, Trump granted TikTok a second 75-day extension to close a deal to keep the video app running in the US. Sue Azari, Industry Lead, e-Commerce at AppsFlyer, explains how this potential ban has spooked marketers and made them realise they should not put all their eggs in one basket. She talks about social…
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