Google’s ad Tech Antitrust Remedy Phase Explained -- and Where the Judge Might Land

Google’s ad tech antitrust remedy phase explained -- and where the Judge might land

The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the past two weeks, both sides — the DOJ and Google — laid out their competing visions for how to dismantle a business that, for years, set the rules for the game while playing all positions. Unfortunately, Digiday wasn’t in the courtroom (we’ve got day jobs) but we’ve been trading notes with people who were. Below is…

The judge tasked with deciding Google’s fate would rather not

As the second phase of the Google ad tech trial was winding down, Judge Leonie Brinkema was still hoping that Google and the Justice Department would take the decision out of her hands. "My favorite phrase is 'Let's settle this case,'" she told attorneys for both sides shortly before adjourning the courtroom after more than 10 days of trial in the remedies case. Brinkema ruled in April that Google had illegally monopolized the market for publish…

The US DOJ and Google wrap up a two-week remedies hearing in the US v. Google ad tech trial; both sides are set offer closing arguments in November

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