DURING YEARS, Sustainability was treated as a matter of corporate reputation. It appeared in the annual reports, in the speeches of the directors general and in the advertising campaigns. Today, however, the market demands something simpler and more forceful: to show with figures how much value it generates. KPMG’s latest report shows one of the main contradictions of the business sector. While 72% of executives assures understanding the sustain…
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DURING YEARS, Sustainability was treated as a matter of corporate reputation. It appeared in the annual reports, in the speeches of the directors general and in the advertising campaigns. Today, however, the market demands something simpler and more forceful: to show with figures how much value it generates. KPMG’s latest report shows one of the main contradictions of the business sector. While 72% of executives assures understanding the sustain…