US EditionDell Reverses Course, Brings Back XPS Laptops
- On Monday at CES 2026, Dell announced the return of the XPS 14 and XPS 16, with select configurations available January 6 in the US and Canada starting at $1,649.99 and $1,849.99.
- Dell chief operating officer Jeff Clarke said Dell reversed last year rebrand after executives noticed lingering search interest and strong consumer loyalties, calling it a course-correct last month.
- With a starting thickness of 0.58 inches, the XPS 14 and XPS 16 add modular Thunderbolt 4/USB-C ports, a removable keyboard, and Dell claims their 70Whr batteries provide up to 27 hours of Netflix streaming.
- Dell will expand the XPS line later this year with a cheaper XPS 13 and additional price tiers, signaling a broader shakeup for Dell's laptop lineup and its premium positioning.
- Amid industry trends toward repairability, the redesign emphasizes modular repairability and pragmatic changes, while reviewers note Apple MacBook Air and MacBook Pro comparisons position Dell as a stronger ultraportable competitor for consumers this year.
53 Articles
53 Articles
CES 2026: Dell revives Iconic XPS brand, launches redesigned XPS 14 and XPS 16 laptops
Dell, one of the leading names in the tech world, known for laptops, has brought back the XPS brand, just a year after dropping it for generic names. It was at CES 2026 that they admitted that customer feedback pushed them to revive the XPS (Extreme Performance System) name. For a lot of people, XPS means high-end Windows laptops, and Dell wants those loyal fans back—plus some new ones. Dell brings back the XPS brand at CES 2026 The company has …
Dell revives XPS brand with new laptops to boost PC market share
Dell has brought back its popular XPS laptop lineup a year after retiring the premium brand, as it looks to drum up demand in a sagging personal computer market. The company on Monday, January 5, unveiled its thinnest laptops yet, the XPS 14 and XPS 16, with plans to launch an even lighter XPS 13 later this year. The announcement at CES 2026 in Las Vegas marks a U-turn for Dell following “very broad” feedback from its partners. “I owe you an apo…
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