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The Deals: Sony Music Expands Presence in Saudi Arabia; FUGA Pacts With Direct-to-Fan App Single

Summary by Billboard
Sony Music partnered with Saudi entertainment company LuxuryKSA to develop and promote Saudi talent. Specializing in Khaliji pop, LuxuryKSA has developed artists including Sultan, Ayed Youssef and Sultan Al Murshed. “Our partnership with LuxuryKSA is part of a broader strategy to deepen our roots in the region, champion local voices, and support sustained artist development,” said Shridhar Subramaniam, president of Sony Music in Asia and the Mid…

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Billboard broke the news in United States on Monday, June 23, 2025.
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