US EditionLizzo Pokes Fun at Sydney Sweeney's 'Great Jeans' Ad With Parody Video
UNITED STATES, AUG 05 – Despite backlash over racial and gender implications, 52% of surveyed Americans remain likely to purchase from American Eagle, while its stock rose over 17%, reports show.
- On August 1, 2025, American Eagle launched a controversial ad campaign featuring Sydney Sweeney displayed in New York City stores.
- The controversy arose from wordplay in the ad, intensified by Sweeney's public registration as a Republican amid a polarized political climate.
- The campaign went viral and sparked divided reactions, prompting American Eagle to clarify the ad focused solely on promoting jeans, while Trump praised Sweeney as a 'beautiful patriot.'
- A YouGov poll of 3,509 US adults found 52% viewed the ad's wordplay as appropriate, with notable partisan splits: 64% of Republicans approved versus less than half of Democrats.
- The ad contributed to ongoing culture war debates, boosted American Eagle's stock by over 17%, and left Sweeney facing both heightened political attention and no public response yet.
17 Articles
17 Articles
'Sydney Sweeney has great jeans' ads lift American Eagle stock price
A controversy involving actress Sydney Sweeney, U.S. President Donald Trump and clothing retailer American Eagle Outfitters continues to swirl, with the company’s stock up over 20 per cent in trading early this week after a divisive ad campaign that was launched in July. Here’s what to know. What is Sydney Sweeney selling? Jeans. The famously blue-eyed, blonde, buxom American actress appeared in an ad for American Eagle jeans in July under the t…
The politics of Sydney Sweeney’s Big Click Energy
A week after the ad campaign that launched a thousand thinkpieces went viral, the internet is once again awash with ideas about Sydney Sweeney’s jeans – and political credentials. But is she the new poster-girl for the right, or simply convenient clickbait? Zoë Beaty finds out
The Sydney Sweeney News Cycle Proves That Democrats Simply Can’t Win
If you’re lucky enough to have missed it, here’s the skinny on the Sydney Sweeney news cycle from hell: American Eagle put out an ad starring the actress that features a jeans/genes double entendre (“Genes are passed down from parents to offspring,” she says in the ad. “My jeans are blue.”). Cue an online freakout from people arguing that the ad is a Nazi/white supremacist/eugenicist dogwhistle.
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