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The Creator Invasion of Sports Is Changing the Playbook

Summary by The Wrap
During the fourth quarter of a Super Bowl dominated not only by the Seattle Seahawks but also commercials featuring huge names like Scarlett Johansson and Ben Stiller, mega-popular creator MrBeast, aka Jimmy Donaldson (466 million YouTube subscribers), flashed onto America’s TVs and promised to make one lucky viewer a millionaire. It was a bold, attention-grabbing moment that aligned with Donaldson’s long history of giving away millions of dolla…

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The Wrap broke the news in United States on Tuesday, February 10, 2026.
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