The Creator Economy in Focus: Key Takeaways from the 2025 Influencer Pricing Report at Cannes Lions

The Creator Economy in Focus: Key Takeaways from the 2025 Influencer Pricing Report at Cannes Lions

Cannes Lions 2025 spotlighted one of the most pressing topics in digital marketing: influencer compensation and equity in the creator economy. At the heart of this conversation was Charlotte Stavrou, founder of the 7-6 Agency, who unveiled insights from The Influencer Pricing Report 2025. Her agency, which blends talent management with influencer marketing, has been on the forefront of this issue since 2021 — advocating for transparency, equity,…

What are the key trends and takeaways from Cannes Lions 2025?

Cannes Lions 2025 – All images courtesy of Cannes From AI and authenticity to the rise of the creator CEO, these are the big ideas shaping the future of creativity, as heard on the Croisette. Cannes Lions 2025 felt like a festival in flux. Yes, there were still the yacht parties, beachfront billboards and branded rosé bars. But under the glitter and glow, the real conversations were different this year: more grounded, more urgent, and more human…