The craft of writing for financial and professional services - Campaign Middle East

The craft of writing for financial and professional services - Campaign Middle East

Consumer PR dazzles. Financial and professional services do not. Or so the assumption goes. In the hierarchy of perceived creativity, writing for banks, insurers, consultancies, or asset managers rarely attracts attention — unless you work in those sectors. It isn’t flashy. It doesn’t carry the immediacy of a campaign designed for clicks, virality, or visual […] The post The craft of writing for financial and professional services appeared first…