US EditionPuma Hits Ambitious Milestone that Could Change Fashion: 'Testament to the Great Teamwork of Everybody Involved'
2 Articles
2 Articles
Puma hits ambitious milestone that could change fashion: 'Testament to the great teamwork of everybody involved'
German sportswear giant Puma has successfully reached its target of creating nine-tenths of its products using recycled or certified materials, reported Fibre2Fashion. The company initially set this target for 2025 but hit it in 2024, showing how quickly fashion brands can change their production methods. Puma dramatically increased its use of eco-friendly materials that create fewer dirty gases. It now incorporates about three-quarters recycled…
In a world that produces 124 million tons of textile fibers a year – according to The Textile Exchange’s Materials Market Report – and where clothing has become as disposable as a cup of coffee, fast fashion or fast fashion, it is reaching a turning point.
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