The CEO of a Gwyneth Paltrow-backed $55 million startup went zero waste—she ditched body wash, coffee to-go, and disposable diapers for over 2 years

The CEO of a Gwyneth Paltrow-backed $55 million startup went zero waste—she ditched body wash, coffee to-go, and disposable diapers for over 2 years

Sarah Paiji Yoo, the cofounder and CEO of Blueland, went zero-waste for two and a half years—reusing cloth diapers and ditching body wash—before she realized her impact was “minuscule.” She wanted to go bigger with her passion and launched a $55 million sustainable cleaning products company backed by Gwyneth Paltrow and Justin Timberlake. As each summer gets hotter and microplastics run through our rivers, more people have become conscious of ho…