US EditionThe Best-Kept Secret in Financial Services Tech Is Available to the Entire Market - Saas Opportunity Capital Acquires Celera Systems
- SaaS Opportunity Capital, a Midwest private equity firm, acquired Celera Systems, a 25-year-old workflow software provider for financial services.
- SOC acquired Celera to expand the platform's reach beyond existing financial institutions seeking marketing and sales solutions with strict compliance.
- Celera’s platform integrates with internal systems like CRMs and DAMs, enabling operational efficiencies and cost savings independent of print vendors.
- Larry Hitchcock of SOC explained that they target software platforms that are highly integrated and possess untapped potential for growth.
- Partnering with SOC allows Celera’s platform to serve all enterprises, with planned AI integration to provide performance metrics across marketing to sales.
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The Best-Kept Secret in Financial Services Tech Is Available to the Entire Market - Saas Opportunity Capital Acquires Celera Systems
Celera's financial services order and fulfillment platform gives enterprises control of marketing and sales enablement and compliance workflows previously only available from large printers.
The Best-Kept Secret in Financial Services Tech Is Available to the Entire Market - Saas Opportunity Capital Acquires Celera Systems - IT News Direct
Celera’s financial services order and fulfillment platform gives enterprises control of marketing and sales enablement and compliance workflows previously only available from large printers. MILWAUKEE, June 5, 2025 /PRNewswire/ — For 25 years, Celera Systems has provided workflow software powering critical infrastructure for the largest financial services firm’s marketing and sales operations—yet almost no one knew its name. Celera’s powerful pl…
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