US EditionThe Benefits of Business Intelligence in Marketing Analytics - Business Intelligence Marketing
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The Benefits of Business Intelligence in Marketing Analytics - Business Intelligence Marketing
How do you make sense of the glut of data? Business intelligence (BI) tools can help turn information into insight by providing marketing professionals with the ability to track performance, identify trends, and make predictions. When it comes to marketing analytics, BI can help you: Understand your customer base Improve your marketing campaigns Measure your marketing ROI Make better decisions about where to allocate your marketing budget In thi…
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