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The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60

Summary by Adweek
Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]

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The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]

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Adweek broke the news in on Monday, February 9, 2026.
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