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The B2BMX 2026 Tracks: Proving Impact Through Smarter Measurement - Demand Gen Report

In the age of data-driven marketing, measurement is everything. The Measurement & Data track at B2BMX 2026, powered by Advertising Week, focuses on how marketers are proving impact and guiding smarter decisions through better measurement. These sessions will provide you with the tools and techniques to build better data foundations and improve attribution. Explore how to use data to uncover insights, optimize campaigns, and demonstrate ROI. Lear…
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demandgenreport.com broke the news in on Wednesday, February 18, 2026.
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